Badr Berrada is a Tech Entrepreneur, Founder & CEO of BBN Times, and international best selling author. Badr started a website in 2017 that has grown tremendously to become a major online media company.
We interviewed Badr Berrada to know more about his entrepreneurial journey and also learn some important lessons that are beneficial for any growing business.
How BBN Times evolved from a simple website to a global online platform?
I have launched BBN Times in May 2017 to revolutionise online media. In order to grow and stand out from other publications, we frequently update our website and mobile app to provide a better user experience for our readers and contributors.
Our Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) specialists guarantee that our articles remain on top of the Google News and the search engine rankings.
Getting referrals from leading websites and prestigious universities helped us to establish as a company. Several of our articles have been featured in Massachusetts Institute of Technology (MIT), University of Pennsylvania (UPENN), New York University (NYU) and ESSEC Business School.
By focusing on quality, we have created a strong brand reputation that helped us scale. Now we are based in Canary Wharf, London.
Our articles are written by renowned industry experts (finance by successful bankers, technology by leading engineers, companies by managing directors, science by doctors, society by influencers, global economy by economists, politics by politicians and environment by environmentalists).
Our mission is to connect readers with industry experts without the price tag. We are not driven by any political, religious, or social ideology.
We have also introduced an audio feature so that people can read and listen to any article. Our content is proudly free from editorial bias, meaning we are open to discuss sensitive issues and ensure we publish refreshing views outside of the mainstream rhetoric.
I believe that everybody should have equal access to world-class information regardless of their physical, economic, social, or gender status.
We have a clear vision by keeping long term objectives in mind while dealing with the immediate needs of the present. We are comfortable with change, knowing how to execute successful strategies. We have a strong network of like-minded individuals.
BBN Times provides organisations the ability to easily find emerging business and tech trends in various markets by gaining unique insights. Getting media coverage from Forbes, Herald Tribune and Thrive Global helped us access more business leaders, decision makers, educators and industry practitioners.
What were the main challenges to build your community?
There are a lot of challenges one faces while building a community.
- Knowing the industry experts beyond BBN Times: This is very important to build a sense of belonging among the authors.
- Staying on top of the latest trends: You can’t survive online if you don’t keep up with the recent updates.
- Negotiating advertising deals: It requires patience and mutual support to deliver the right results.
Could You Please Share Some Tips With New Comers To Rank and Be Visible on Search Engines?
Stay honest and authentic by ensuring that your customer service is exceptional. Each website is unique and different. Satisfied customers are more likely to refer other people to you. Invest time to build a strong network and use social media to find out what people are saying about you.
Identify new trends to improve your customer service.Keep up with the latest trends and focus on improving your products and services. There is always a room for improvement.
Don’t be afraid of new experiments, refine your approach to achieve better results. Make sure to strike the right balance between nurturing existing customers and finding new ones.
Deliver value to your target customers, and you won’t be one of the choices, you will be the only choice.