Snap pushes into augmented actuality purchasing, unveils flying digital camera

Snap Inc will roll out new options to make it simpler for manufacturers to create augmented actuality purchasing experiences on its Snapchat app in addition to a flying digital camera, the corporate mentioned on Thursday at its annual presentation to showcase new know-how.

The Santa Monica, California-based firm introduced the pocket-sized digital camera referred to as Pixy, which might fly just a few ft above its proprietor to take images and movies earlier than touchdown within the palm of the hand, in a renewed push to develop its {hardware} enterprise. Pixy will value $230 and will probably be bought in america and France, Snap mentioned.

The theme for Snap’s Associate Summit was “Again to Actuality,” reflecting the corporate’s focus over the previous few years on augmented actuality (AR), a kind of know-how that enhances images, movies or the expertise of the actual world with computerized photographs.

“We consider there is a great quantity of alternative to construct instruments … which might be related to what we see in entrance of us,” Bobby Murphy, co-founder and chief know-how officer at Snap, mentioned in an interview.

The corporate can also be rolling out a brand new function referred to as “Costume Up” on Snapchat during which customers can browse AR purchasing filters that permit them just about strive on clothes and accessories.

Snapchat now has greater than 600 million month-to-month customers globally, up from 500 million final 12 months.


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